Designing home page:
First of all design of a home page should be appealing, it should attract attention and interest.
Secondly designing home page we have to provide clear hierarchy, do not confuse visitors by providing too much unnecessary information and ad banners.
Navigation system can be different than other pages, let's say it can have horizontal format instead of vertical.
But the difference has to be not too big. The consistency is still important. Especially links, titles, categories and grouping should be absolutely identical.
Tag lines. They should be clear and provide some information about the service and tell visitor why is this site so important and how it can help visitor in his needs. Having abstract tag lines is nothing like bad idea. In addition the can not be too long.
Categories and links can have some description. Although home page can not be overloaded with information or too busy looking. To save some space designers use pulldowns and rollovers. There are some issues with both of them that can confuse and frustrate though. So they have to be used carefully.
So looking at the nicely designed and constructed web pages we can see that they have:
1.clear titles so visitors now where they are:
2. nice tag lines(not too short, not too long);
3. noticeable starting point, so viewer sees where he can brows, search, sign up. etc:
4. nice navigation system and consistency in all the titles and grouping.
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