3 personas

Persona 1:

Matt

Background

Age: 27

Occupation: State patrol officer

Attributes

Experienced iPhone User

Experienced driver, 

Drives a lot to go out, visit family, friends etc.

Uses iPhone as navigation system, finding locations, new restaurants, best deals, etc.

Interested in new technologies

Paid of his brand new car already 

Has to stay in budget because just bought new house

Very organized person

Smart and careful with money and interested in investing in the stock market

Goals

Get promotion and build a successful career

Going back to school and complete his masters

Buy new car 

Persona 2:

Julie

Background

Age: 24

Occupation: Violinist, Member of Bellevue symphony orchestra and Private Violin instructor

Attributes

Experienced iPhone User

Experienced driver

Drives a lot for private violin lesson and practice for her Orchestra, visit family, meet friends, shopping etc.

Interested in new things

Uses iPhone as navigation system, finding locations, new restaurants, best deals, etc.

Spends lots of time for driving to work

Likes to talk and meet friends

Spends most of her connected time on social networking (like tweeter and face book), music and media site etc.

Use her car a lot however doesn’t have much knowledge of car and its maintenance

Saves money for a new car and travel

Smart but not very organized 

Goals

To be a famous violinist

Wants to travel to Europe in two years

Buy a new car  

Persona 3:

Josh

Background

Age: 30

Occupation: Mechanic for city bus transpertation

Attributes

Experienced iPhone User

Experienced driver and mechanic

Drives a 10 mile drive to work and back 5 days a week and goes fishing on the weekends, which he sometimes drives a far distance to the rivers where the fish are.

Interested in new things

Uses iPhone as navigation system, finding locations, new restaurants, best deals, etc.

Likes to work on vehicles outside of work for extra money on the side. He saves up money to buy new tools and equipment for his garage.

He is very organized in keeping up to date on regular and preventive maintenance on his vehicles. He understands that keeping up on this will save him money in the long run and extend the life of his vehicles.

Saves money for travel.

Goals

To have a full garage of all the equipment that you would have in mechanics garage.

After he has a full garage he would like to buy or lease a property where he could run an auto mechanic shop of his own.

Would like to go on a nice vacation far away and nice.